Google Analytics

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  • Google Analytics is the industry standard for web analytics. It can help you find out how your website is performing.

Google Analytics

Google Analytics is the industry standard for web analytics. It can help you find out how your website is performing.

course

Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis. In this course, you will learn how to get set up in Google Analytics and glean insights from each of the reports. We will cover the out-of-the-box functionality—from account creation to reporting fundamentals—and explains how to interpret your results, create and track goals, and use options like dimensions and segments for deeper insights. Each tutorial is practical and succinct, touching on the features you'll use most in your day-to-day analytics workflow.

  • Setting up an account
  • Installing tracking tags
  • Understanding reports
  • Using the data table
  • Using annotations
  • Utilizing segmentation for deeper analysis
  • Viewing shared content and referrals with social reports
  • Tracking engagement with behavior reports
  • Using Site Content reports
  • Reviewing site speed
  • Adding custom campaign tracking
  • 1.1 An overview of accounts
  • 1.2 Create your account
  • 1.3 Install your tracking tag
  • 1.4 Load demo data into Google Analytics
  • 2.1 Explore the Interface
  • 2.2 Understanding Reports
  • 2.3 Metrics and Dimensions
  • Basic Computer Knowledge (Basic)
  • Web Browser (Basic)